Hi !

Hi and welcome to Boomerang !

Boomerang has been linked to the publicity network of free postcards since years, but we are currently so much more ! Boomerang is a field marketing agency offering global and tailormade solutions for brand activation campaigns.

We consist of a group of experienced team members, passionate by their job. We are always ready to win the heart of your target group, with a guaranteed return !

Experiential marketing

Is there a stronger way to convince people than letting them live the experience ?
Experiential marketing refers to all types of field activation that are set-up to create a link between a brand and its public by means of an experience.
This can be a degustation, a set-up in a point of sales, a promotour, the creation of an event, etc. 

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Channel marketing

Channel refers to the tailormade creation of a communication channel, a temporary or targeted network to connect a brand to its public in the appropriate environment like handing out a deodorant for women in a lingerie store or a fitness club. 

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Logistics & operating

Our logistic department is the indispensible operational pillar to increase the field visibility of a brand when organising midterm and longterm actions.
It does not only refer to the set-up of the action, but also to the maintenance and the transport.
Generally this is the submerged part of the iceberg… 

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How we do

What have we been up to ?

Chimay2
2327 Logo Event corporate 01

Briefing

Develop the right tool to ensure added value assistance, visibility, mobility & perfect serve on events.

How did we bring more ?

Full conception of the Chimay Beer Truck
Reco & nego on high potential events
Crew management of a dedicated crew (10)
Storage, maintenance, on site management

Return

42 events in 2016
Over 50k contacts
395 beer barrels
250 kg of cheese

Seb
Logo Groupe SEB

Briefing

Introduce the new Calor Tweeny 2 in 1 new products amongst sales staff at Krëfel and Vanden Borre.

How did we bring more ?

Crew selection and training in order to have the perfect ambassador for Calor
Complete management with the POS : efficient planning proposal & appointment scheduling
Various tasks on POS : production intro & demo, key sales messages, visibility set-up.

Return

133 POS visits in less than 1 month
Approx. 500 Krëfel and Vanden Borre people informed and trained in order to make successful sales

Disney2
Logo Disney

Briefing

Inform the 6 - 12 and their parents about the release of the new Disney Channel original TV show: Just Like Me

How did we bring more ?

Short-term creation & production of a booklet with specific content on the TV program.
Build up a channel marketing campaign within a selection of venues that match the following needs: meet the target group during leisure a creative activities.

Return

19.095 Just Like Me A5 booklets
53 touch points 
5 days

Diesel2
Logo Diesel BAD

Briefing

Find the right way to meet the specific target group of the Diesel BAD fragrance: those who actually don’t visit cosmetics shops (the bad guys)

How did we bring more ?

Based upon the bad guy profile and media campaign of Diesel BAD, Boomerang developed a brand activation campaign within sports centers and bars in specific cities and areas (Belgium & Holland)
Specific crew casting for nightlife street sampling (good looking biker & hostesses
Continuous & very close follow-up with L’Oréal in order to answer other requests for specific events

Return

Decks & bars : 30.000 samples / 19 nights / 12 cities
Sports : 20.000 samples / 50 touch points

Pineau
Logo PineauDesCharentes

Briefing

Rejuvenate Pineau des Charentes through a brand activation program implemented in trendy bars.
Replicate the same concept « So Classic / So In », « Mother / Son » of the above-the-line media campaign.

How did we bring more ?

Boomerang did the right selection of bars within the right cities to establish the brand activation campaign.
Nego & planning through Boomerang sales coordinators.
Casting & booking of the « mother & son » alike crew.
Specific training with bar tenders in order to serve the perfect Teaneau cocktail.

Return

9 evenings, 7 cities, 24 bars. 
1.052 Teaneau served with love.

Campus

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Jobs

Student

You are a student, you are dynamic, motivated, enthusiastic... You have a good sense of responsibility ?
You want to improve
your daily life, increase your banck account size to buy a scooter or your next smartphone ?
Then join us by filling in the form !!

Part time

You are a graduate and no longer a student. You are looking for a temporary occupation, willing to stay active and dynamic ?
You are well organized, independent and super motivated with a good sense of responsibility ?
Then join our team by filling in the form. We’re waiting for you!

Team

You are looking for an exciting professional activity within a dynamic company ?
You are enthusiastic, you hate routine, you are well organised, have a good sense of responsibility, love ambitious goals, are highly motivated and trustworthy ?
You have a B license ?
Then join our team as soon as possible by filling in the form !

Contact

Boomerang S.A

Field Lab
Avenue Ariane 31
1200 Bruxelles
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+32 (0)2 556 44 94